Jayne Helliwell is a freelance designer who works in design & direction, illustration and video. The reason I chose her as my link to MM is that she too illustrative with her work and also includes typography to her images. There are certain works I feel are similar to some of MM’s posters.
The project ‘Explore’ for the client Lark is similar to MM’s ‘Alphabet’, however Helliwell seems to have cut out and put together images and the photography does not include iconic fashion figures but more general figures and faces. I don’t know the reasons for this but my guess is the she is suggesting the exploration of different body parts and elements combined in unusual ways.
There is a beautiful flowing font reoccurring in Helliwell’s work that is sometimes used with other images or just typeset on its own as an image it’s self. It reminds me of natural and organic forms which fits perfectly with the images of faces and natural body forms in some of her works. This is also similar to the typography used in MM’s ‘Witness Screen’ poster in the series ‘No ghost just a shell.'
The Dazed Digital website has a playlist every month and different artists are commissioned to create an image for this playlist. Helliwell has been one of these designers for the June 2008 list. She has done this combining photography and her flowing font. I understand why she has used the cassette tape as it is to signify music but I’m not sure why she has used the imagery of snowy mountains, maybe it is to do with the music genre.
Helliwell has also worked for Oxfam and a lot of her clients are music involved.
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