http://www.typography.com/home/index.php?affiliateID=
H&FJ only focus on typography and consists of more traditionally structured type designers. Like Hunter, H&FJ have worked with The Guardian and also design decorative font, but more with the idea that it will be used as full working font for any format. By looking at their fonts you can see how much research and development has gone into the process of designing. They are continuously developing original fonts resulting in nearly 1000 designs, taking into consideration culture, history and their clients. The typefaces are legible and designed for custom to big clients or the public. H&FJ’s website is well designed and professional like their fonts.
H&FJ use typography to show what their clients are about and to voice their identity. With clients having their own typeface designed specifically for them, this means they manage to stay original and unique, allowing them to have personality that their intended audience want to be involved with. They have a massive client list ranging from areas in retail to entertainment. Their biggest client lists are newspapers and magazines such as The New York Times and Vanity Fair.
The font Tungsten is a strong and powerful font whilst also being compact. It would be a great font to have used when doing my poster to represent Jordan aka Katie Price. Like Jordan, Tungsten is tough and confident and reminds me of a powerful tabloid type, which would fit perfectly with Jordan who is constantly in the newspapers.
I also love Requiem Fine Small Caps. The reason for this is the flow of the serifs and font as a whole, giving it the grace and elegance of calligraphy. It is a traditional looking font and looks as though it should be used for special limited edition publications.
H&FJ produce a wide range of beautiful fonts that are available for a wide range of purposes.
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